Savo – Pushing the seating experience.
Companies
Hoy + Oh No Gravity + Studio Nois
Services
Design, Web, Digital Twins, Film, 3D
Industry
Furniture
Client
SAVO
Year
2022
Savo manufactures modern and stylish office furniture with innovative and intuitive design where ergonomics is the focus. Hoy was commissioned to develop a digital experience for Savo's trade fair stand at the Stockholm Furniture Fair that would contribute to clarifying the brand during the payoff "Savo – Pushing the seating experience."
IDEA
The assignment was to create a film for Savo's trade fair stand. Based on the realization that physical interaction and new experiences are the most important thing at a fair, the idea of a traditional, linear film was put on the shelf. Instead, we created a production in the game engine Unreal Engine 5 where Savo's products were built in 3D as digital twins of the physical office chairs. The choice of technology enabled a maximized experience of the campaign message as the target audience could influence the content of the film in real time with the help of physical sensors.
