Svenska Mässan Gothia Towers
Companies
Hoy + Leit + Studio Nois
Services
Web framework, e-commerce, App, sales tool, digital twin, SEO, SEM, SoME
Industry
Fair organizer, event, hotel
Client
Svenska Mässan Gothia Towers
Year
2023
Svenska Mässan Gothia Towers brings together unforgettable experiences under one roof. With our collaboration, we wanted to do the same with the digital experiences. The result was a digital framework that holds together and strengthens the Swedish Fair Gothia Towers brand, sales tools, the play book fair and most recently webshop solution for both B2B and B2C.
In 2022, Hoy was commissioned to develop a webshop for the Swedish Fair - where the focus was on selling tickets to the various fairs. The investment included design of databases, design and UX/UI for the purchase flow as well as front and backend development. The solution targets both B2C and B2B, with payment via card, Swish and invoice.
“Hoy helped us to convert the Nordic region's largest cultural event to a digital format in an extremely short time in a tight situation. Hoy's effort consisted in, based on our idea and vision of a Bokmässan Play, expanding and developing our existing site in WordPress into a regular Play service with a user-friendly interface and appealing design - for a very discerning target group.”
MARIA ROGSTAD NORBERG, COMMUNICATION MANAGER, BOKMÄSSAN
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